Sophistication, in prompting, comes from deeply understanding the user—their attitudes and behaviors towards this experience—and integrating that knowledge into the prompt.

It’s becoming increasingly easy to envision a future where a company's product is their AI partner, and where companies compete on their AI partner’s skill set rather than their software’s feature set.

If designers are crucial to the success of AI, and AI is essential for the success of businesses, it’s time to confidently reverse reckon our discipline. Just like digital transformation, it will be designers that enable organizations to overcome the monumental task of reinventing experiences and processes from the ground up.

This advancement accomplished something that traditional AI models couldn’t: it has laid the foundation for a synthetic partnership layer to be built back into every product/service, mimicking the human support layer that digital transformation removed.